About Us

Secure Couture began conceptually in 2011 with a simple realization: people in general, and women in particular, never manage to make emergency calls in the moments preceding violent or sexually violent crimes, with the reason being that, in spite of all the advances in mobile telephony, no one ever has their phone in their hands when they need it most.

For Secure Couture’s co-founders, brothers Alexander and Daniel Gladstone, the pain of this realization was personal; their own mother, as well as an aunt, two ex-girlfriends, and the sister of a family friend had all admitted to being violently assaulted on at least one occasion, with nearly irrevocable damage having been done to family and personal relationships as a result. In addition, several friends described the terror they experienced at the hands of stalkers, both at home and when travelling abroad.

Further research into the rising prevalence of sexual violence against women on college campuses and the confounding inaction against it gave the brothers their calling: to create affordable and effective means to enhance the personal expression, empowerment, and safety of all those who are at risk.

In 2011, work began on the first patents that would become part of Secure Couture’s unique IP. Throughout this period, the company iteratively developed new methods of embedding ever-smaller electronics into a variety of jewelry housing shapes. Today, those same methods are being employed in the creation and integration of embedded technology for the world’s leading fashion houses. During 2015, the fashion industry will deliver the first jewelry “Powered by Secure Couture(tm)”, and with their help, jewelry and fashion will be forever transformed into a vehicle to enhance the capabilities, the safety, and the lives of the wearer.

A Letter From Our Founders:

On an individual as well as on an organizational level, we firmly believe in setting examples, whether in the community or within our industry. We feel that ethical behavior, social philanthropy, and community outreach are critical to our continued success.

To that end, we have decided to create a legally separate foundation (Secure Couture Foundation) which is more directly suited to and affiliated with charitable organizations and other non-profit groups that are seeking new technological means to achieve social ends, with an initial focus on combating sexual and domestic violence against women, and more generally, the protection of women, children, the disabled, and the elderly. Secure Couture is founded upon the principle that innovation is best when it serves societal as well as investor needs, and we therefore encourage all people to share in this commitment by engaging in charitable efforts designed to help those in need. To date, Secure Couture has engaged in charitable partnerships with the following organizations:

  1. The National Center on Domestic and Sexual Violence
  2. No More Tears
  3. End Violence Against Women International
  4. Secure Couture Foundation

By the end of 2015, we expect to donate no less than 5% of pre-tax earnings to charitable purposes, including contributions to each of the above named organizations. Additionally we intend to provide charitable contributions to several private advocacy groups, university and on-campus safety initiatives, educational programs for both young men and young women, as well as resources and training for law enforcement.

As founders of Secure Couture, we also serve on the Board of Directors of the Secure Couture Foundation and are extremely proud of what we have accomplished thus far and for what we have planned for the future. As leaders in responsible luxury we know that there is much work yet to be done and that our journey has just begun. We are looking forward to the challenge.

On behalf of Secure Couture, we thank you for visiting our site and for taking the time to learn more. If nothing else, we hope that you will read through the remainder of the site, see some of the unique products and services we have to offer, and leave here with a renewed vigor to go out and help people as well yourself. We will be right beside you.

All The Best,

Alexander and Daniel Gladstone
Secure Couture, LLC


Meet Our Team:

Alex Gladstone, Co-founder

Former  watermarking start-up, former senior consultant on satellite telecom systems for a prime defense contractor; experience in high-availability systems and data security.

Daniel Gladstone, Co-founder

Serial entrepreneur and former senior executive at one of the nation's most successful healthcare / concierge medicine start-ups.

Debby Tucker, Senior Adviser

Executive Director of the National Center on Domestic and Sexual Violence

Howard Gladstone, VP Marketing

Former senior executive at two major broadcast television networks, serial tech entrepreneur, digital and strategic marketing consultant.

Barbara Schreibman, VP Legal & Business Affairs

Extensive experience in contracts, IP, and corporate governance;  served as legal counsel to multiple tech start-ups and to No More Tears, a NGO dedicated to rescuing women from sexual and domestic violence and trafficking.

Phil Roccapriore, Chief Engineer

Serial Entrepreneur, expertise in RF and embedded systems, recently lead engineer and manager responsible for geo-location systems in non-commercial applications.


We've also assembled an incredible group of engineers, designers, and industry experts who are collaborating with us to create the best product possible. Our partners include one of the top bluetooth semiconductor companies in the world.

Stiletto is hiring! Software engineers, engineering and marketing interns, and other talented people with an interest in women's personal security. Join us! Email us at